OutcomesThatMatter

Anna, the CEO and Founder of UNPLEXi sits on a chair with a handmade crocheted blanket with bright oranges, yellows and greens over her knees. She has brown curly hair, blue eyes, and is wearing a black t-shirt, big red earrings and black glasses. A yellow QR code is on her t shirt. To the right of the photo of Anna is a graphic of a phone. The phone has text that reads "emo-track" with the date of 09.12.25 and a time of 1:15pm on the screen. Under the time and the date on the phone screen, text reads "Emotion: Happy"

When Data Has Opinions: How Collecting Better Data Can Support Better Care

UNPLEXi / February 11, 2026

This morning, I sat quietly at the back of a room. Well, “quietly” (in the way a person with ADHD, three coffees,

Two identical images are side by side. On the left is a realistic photo of a human, Joe. He is a middle-aged man with short brown hair, waring a grey uniform polo shirt of the business "optimum physio". He is leaning against a desk and smiling. The image on the right is a cartoon version of the photo.

JOEV2: What Building a Second Version of My Husband Taught Me About Responsible AI in Care

UNPLEXi / January 21, 2026

So, here’s a sentence I never expected to type: I’ve been working on building an AI version of my husband.

A 3am PING: The Compounding Effects of Missed Needs

UNPLEXi / January 14, 2026

At 3am this morning I couldn’t sleep. This blog was running around and around in my head, and I couldn’t

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